ECPower is a tool for managing customer segments.
It's a completely new idea of CRM for D2C brands and Shopify merchants. Manage customer by behavior segments, track population and revenue daily. Transform your envisioned 'customer journey map' into digital reality, discover better path to profitable segment.
How it works - Dive into the mechanism
Briefly explain how ECPower offers a unique set of features not found in other tools, including its underlying concepts and mechanisms.
Evaluate segment members by metrics and record history daily
Customer segments are dynamic, changing every day. For example, consider the segment of "customers who made a purchase in the last 30 days."
ECPower continuously evaluates the current members of each segment and aggregates their average profile as key metrics. Additionally, it offers a system that automatically records these metrics daily. This enables us to answer questions like "How has the segment size changed compared to last week?" and "Is the average LTV of the segment improving?"
These insights are unique to ECPower.
Surprisingly, most tools do not offer data recording at the segment level. This is true even for Shopify, which provides "segmentation features," as well as many other marketing tools.
📖Read more about metrics and segment data
📖Read more about the data sync and refresh frequency
The segment membership log makes ECPower unique
The segment membership history acts as a unique interpretation and labeling of order data for each customer.
This dataset is unique to ECPower, made possible through its management of customer segments.
By fully utilizing this dataset, ECPower offers features that are challenging to achieve with other tools, such as tracking the "customer journey" and analyzing "revenue from segments.
Dive into order tendency for each segment
We provide reporting features to answer questions like, "What trends are common among people in this segment?"
While "data analysis tools" can encompass a wide range of perspectives, ECPower's concept focuses on "enhancing customer resolution," rather than precise financial reporting.
Our primary focus is on aggregating "the number of customers." Currently, we do not offer reports based on product metrics (such as units sold) or detailed sales reports for the entire store.
However, we plan to expand our report variations in the future, without compromising the core concept of our service. Stay tuned for updates.
📖Find detail specifications of 'Insights'
Sync segment with other tools via Shopify customer tag
You can assign Shopify customer tags to customers belonging to ECPower's customer segments with one click. By calling Shopify customer tags in your marketing tools, you can implement strategies for ECPower's customer segments.
By specifying Shopify customer tag names for each segment, ECPower automatically adds or removes tags for customers based on their daily segment changes.
This means that when you search for these specified tags in other apps, you can always access the most up-to-date segments from ECPower.
Stop managing various segments across different marketing tools and integrate them seamlessly with ECPower!
