For Shopify store owners who curate a diverse range of products from various vendors or brands, understanding which brands are driving customer loyalty is crucial. The "Popular Product Vendors" report provides a comprehensive overview of how different brands perform across your customer segments, highlighting those that are contributing significantly to your store's success.
Detailed Insights from the "Popular Product Vendors" Report
This report goes beyond mere sales volume to focus on the buyer, offering a nuanced view of customer preferences and loyalty toward different vendors.
💎 Product Vendor Popularity Share Among Segment Members
Brand Popularity Insights Across Customer Segments - Discover the most popular brands within your customer segments with our latest feature!
For instance, in the "24SS Repeat Customers Segment," over 60% have purchased from 'Herbal Haven' or 'Yume Matcha.'🛒 Use this data to analyze which brands resonate with segments like "Last Month’s Repeat Customers" or "Loyal Customers with 5+ Purchases." Compare with new customers or the overall store data for deeper insights.📊 View up to 100 items in a table format and download the data as a CSV.
💎 Monthly Product Vendor Popularity Among Segment Members
Monthly Customer Trends by Brand - Track the monthly trends in customer purchases for each brand, segmented by your audience.
For example, in May 2024, 'Noir Tea Co.' saw a significant spike in customers! 📈 Use these insights to hypothesize the factors behind these changes.📊 View up to 100 items in a table format and download the data as a CSV.
💎 Product Vendor Popularity for Initial vs. Repeat Purchases Among Segment Members
First-Time vs Repeat Purchases by Brand - Gain insights into which brands are favored during initial and repeat purchases.
For example, many first-time buyers choose 'Yume Matcha,' but 'Noir Tea Co.' has fewer first-time buyers. However, they catch up in repeat purchases. 🍵 Consider these insights when refining your sales strategies.📊 View up to 100 items in a table format and download the data as a CSV.
Advanced Analysis: Brand Selection in Subsequent Purchases💎
Looking to dive deeper? Use the insights from "First Purchase Brands" to filter customer segments:🔍 Identify which brands are popular for second purchases after an initial purchase of Brand X.🔍 Discover which additional brands customers pair with their first purchase of Brand X.
💎 Product Vendor Repeat Purchase Frequency Among Segment Members
Repeat vs One-Time Purchasers by Brand - Uncover insights into brands with the highest repeat purchase rates within your customer segments.
Compare the percentage of one-time buyers to repeat buyers for each brand.For instance, more than half of 'Yume Matcha' customers are repeat buyers, while 'Ancient Brew' has the fewest. 🌱 Use this data to refine your repeat marketing strategies.📊 View up to 100 items in a table format and download the data as a CSV.
Why the "Popular Product Vendors" Report Matters
For specialty stores, regularly reviewing which brands contribute most to customer loyalty is vital. This not only ensures your product lineup remains fresh and relevant but also allows you to make informed decisions about potentially phasing out less popular vendors. Additionally, from the perspective of the purchase journey, analyzing vendor performance can provide strategic insights, especially if you're blending well-known brands with private labels to attract and transition customers to your own products.
Strategic Brand Introduction and Adjustment
For stores preparing to launch private brands or looking to enhance the role of existing private labels, understanding which external brands serve as effective introductions to your own offerings is invaluable. This strategic insight can guide how you introduce and position your private brands to new and returning customers.
Use Cases - Recommended Segments Filters
- Segment Based on Initial Brands and Vendors: If you aim to increase purchases of private brands following an introduction by other brands, review which brands are leading to repeat purchases. This analysis will help you understand which initial purchases are converting into loyalty for your private labels.
- Your Most Active Customer Segments: Keeping a pulse on current trends with your best-selling brands will inform necessary adjustments. This proactive approach allows for timely updates to your brand mix, ensuring that your store continues to meet the evolving preferences of your most active customers.
By leveraging the "Popular Product Vendors" report, you can strategically manage your brand relationships, optimize your product offerings, and enhance customer loyalty. This report is an indispensable tool for any Shopify store owner looking to understand and capitalize on the brand dynamics within their market.
