Product Preferences
Popular Product Types

Popular product types | Gain insights from best-selling product type report at each segment in your Shopify Store

Last Update:
May 9, 2024

In the bustling marketplace of online retail, understanding your customers' preferences can set you apart from the competition. For Shopify store owners, the "Popular product types" report offers a treasure trove of insights, revealing the most favored product types among different customer segments. This article delves into how you can leverage this report to fine-tune your inventory, marketing, and sales strategies.

Detailed Insights from the "Popular Product Types" Report

This report takes a closer look at your product types, ranking them by popularity based on customer purchases. It's important to note that this analysis focuses on the buyer, not on the number of sales, providing a nuanced understanding of customer preferences.

🛍️ Popular Product Types

The essence of the report is to showcase the most popular product types within a segment, detailing the customer count and the ratio. Here, the ratio's denominator is the total number of customers in the segment, offering a clear picture of which product types are truly resonating with your audience.

🛍️ Popular Product Types for the Initial Purchase

First impressions matter. This section of the report highlights the product types that attract customers to make their first purchase. It presents the customer count and their ratio as a percentage, providing valuable insights into which product types are effective in converting prospects into first-time buyers.

🛍️ Popular Product Types for the Second Purchase

The journey from the first to the second purchase is crucial for building customer loyalty. This part of the report focuses on the product types that customers opt for in their second purchase, including the customer count and ratio, with the repeat customer count serving as the denominator. This information is key to understanding customer loyalty and what keeps them coming back. Understanding these preferences is key to encouraging repeat business.

🛍️ Popular Product Types for the Latest Purchase

Delve into the popular product types in their latest purchases. This report details the customer count and ratio. The denominator in this calculation is the total number of customers in the segment. By spotlighting the latest preferences among our clientele, this analysis provides invaluable insights into current trends and customer retention strategies. It pinpoints the evolving tastes and preferences, helping businesses tailor their offerings to meet the ever-changing demands of their customer base.

Why the "Popular Product Types" Report Matters

For stores with a wide array of products, a report focusing solely on individual items may spread the data too thin, making it challenging to derive meaningful insights. This is where the "Popular Product Types" report becomes invaluable. By analyzing product types (your Shopify store's product categories), you can uncover relationships and patterns not visible at the product level.

This report is not just about numbers; it's about understanding the broader trends that define your customer segments' needs and preferences. Such insights are instrumental in determining which product types to promote at various stages of the customer journey, based on past purchase data.

Use Cases - Recommended Segment Filters

To get the most out of this report, consider filtering by:

  • Segments based on initial purchased product types: This allows you to see which product types are popular for subsequent orders, aiding in the development of promotional strategies tailored to new customers.
  • Segments based on initial referrer or acquisition channel: Identifying which product types are favored for initial purchase per channels can help you optimize your promotion lists and strategies. You'll also gain insights about which products to promote for subsequent purchases to your new customers.
  • Your target segment, like "RFM segments": Focusing on specific segments can provide deeper insights into customer preferences, enabling you to align your product offerings and marketing efforts more closely with customer desires.

Leveraging the "Popular Product Types" report effectively can transform your approach to inventory management, marketing, and sales strategies, ensuring they are more aligned with customer preferences and behaviors. This report is not just about understanding what sells; it's about understanding your customers.

ECPower Product Manager

Edited and supervised by Product Manager of ECPower - Shopify Customer Segment & Journey Management, supporting Shopify merchants' CLV growth, CRM strategy and data analytics.

Change log

12 Apr. 2024 Article Published