ECPower Segment Management - A digital reality of customer journey map for DTC brands | Product Hunt
Introductions
Quick Start Guide

Quick Start Guide

Last Update:
Aug 8, 2024

Let's create a segment!

Segment your customers not only by geo🗺️, but by behavior🛒

Start by segmenting those who purchased your best-selling product type on their initial order.

Example: "Green Tea Bags" 🍵 in ECPower's demo store.

Unsure Which Segment to Start With?

Explore templates within the app:)

Compare segment metrics

Duplicate segments with varying values—here are segments for the top four product types in ECPower's demo store.

Easily compare segments, featuring the latest metrics on LTV, Average Order Value (AOV), and purchase interval days 💻

Looking for best practices in managing segments?

Check out our detailed recipes for best practices of managing segments📖

Automatic tracking of segment data

Metrics evaluate segment members' loyalty and engagement

Understand and evaluate your segments with metrics such as Lifetime Value (CLV), average order value, average purchase count, and purchase intervals.

Note that every segment is dynamic, and metrics change daily. We automatically record the metric history each day, so you can track whether the size of the segment is growing or if the LTV is improving.

Revenue and order activities from segment

We measure the revenue from each segment daily ⏱.

Insights into Your Segments

Understand the characteristics of your segments with "Insights." Quickly answer questions like, "What are the most frequently purchased products?" "What are the most common sources of traffic?" or "What are popular products for first-time purchases?"

Integration:  Shopify tag auto sync

Assign Shopify customer tags to members of a segment directly from ECPower.

Integrate ECPower's customer segments with Shopify and other tools to enhance your marketing strategies, starting from a segment-focused approach!

Get started now!

Embark on your journey with ECPower 🗺️.

If you have any questions, feel free to contact us anytime through the chat within the app 💪

Author
ECPower Product Manager

Edited and supervised by Product Manager of ECPower - Shopify Customer Segment & Journey Management, supporting Shopify merchants' CLV growth, CRM strategy and data analytics.

Change log

Jan 1 2024 Article Published

Aug 7 2024 Updated

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