Product Preferences
Least Purchased Product Types

Least Purchased Product Types | Gain insights from product types not performing well at specific segment in your Shopify Store

Last Update:
May 9, 2024

For Shopify store owners, analyzing top-selling product categories is vital, but understanding the less popular ones can be equally revealing. The "Least Purchased Product Types" report offers essential insights into the product types that are underperforming within specific customer segments but might be finding success in others. This analysis could uncover potential opportunities for product realignment and marketing refinement.

Detailed Insights from the "Least Purchased Product Types" Report

This analytical report focuses on the product types at the bottom of your sales metrics, organizing them in ascending order based on their performance. It aims to spotlight those categories that haven’t resonated well within specific segments while possibly thriving in others, thereby aiding in the strategic recalibration of your inventory.

🛍️ Least Purchased Product Types

The report basically lists product types with more than one purchaser in ascending order, examining product categories that have managed to attract a handful of purchasers but remain largely unnoticed within certain segments. By presenting data on customer count and the sales ratio—where the denominator is the total number of customers in the segment—this report helps you gauge the relative interest in these categories.

Understanding product performance at the category level provides a macro view that is often lost when focusing solely on individual products. This broader perspective can reveal patterns and trends that are critical for strategic decision-making regarding inventory management and marketing approaches.

Potential Insights from the "Least Purchased Product Types" Report

It's not uncommon for certain product types to perform well across the board except in specific segments. These disparities offer crucial insights into how product offerings might be tailored to meet the nuanced demands of different customer groups. Comparing underperforming categories with those that are popular can highlight what might be improved or adjusted to enhance their appeal.

Strategic Marketing and Inventory Adjustments

The analysis of least purchased product types can inform targeted marketing strategies that could shift customer perception and increase the popularity of these categories. Understanding why these product types underperform in certain segments while excelling in others can guide promotional efforts, positioning, and even product development.

Use Cases - Recommended Segment Filters

  • Repeat or Loyal Customer Segments: Delve into the least purchased categories within this loyal base to uncover why these product types might not be resonating. Insights gained here can drive the development of strategies to enhance customer engagement and retention, possibly turning these underperformers into customer favorites.
  • Targeted Demographic or Behavioral Segments: Evaluate how these product types perform across various demographic or behavioral segments to spot hidden opportunities. A product type that is the least popular in one segment could be exceptionally well-received in another, suggesting potential for targeted marketing campaigns or even special promotions.

By focusing on the least purchased product types within your Shopify store, you are not merely identifying weak areas but also unlocking opportunities to foster growth. This report is crucial for those aiming to maximize every aspect of their inventory and ensure that all product categories are aligned optimally with customer preferences and market demands.

ECPower Product Manager

Edited and supervised by Product Manager of ECPower - Shopify Customer Segment & Journey Management, supporting Shopify merchants' CLV growth, CRM strategy and data analytics.

Change log

12 Apr. 2024 Article Published