In the fast-paced world of e-commerce, understanding where your customers come from is crucial for optimizing your marketing strategies. Our latest feature, the "Popular Referrer" report from ECPower, offers detailed insights into the traffic sources of your Shopify Store's customers. Whether it's their first purchase or they're returning for more, knowing the source can significantly enhance how you engage with different customer segments.
Detailed Insights from the "Popular referrers" Report
What's 'Referrer' or 'Source'?
A 'referrer' or 'source' in the context of an online store is essentially the origin through which a customer accesses your store. This information is captured via Shopify's API, specifically from the customer's last session before making a purchase. Sources can include direct visits, social media platforms like Facebook or Google, emails, or an unknown source.
"Direct" means that the visitor typed the store address into browser and went directly to the website, or visited from bookmark.
"unknown" means Shopify was unable to collect information, partially because the visitor might be using a VPN or private mode on browser that masks some of their data. Some browsers, for example, hide all information on a browser session, so if a visitor is using one of these browsers Shopify cannot identify anything about them.
📣 Referrer Popularity Share Among Segment Members
Understand the Popularity of Traffic Sources by Segment! 🌐
Want to know which traffic sources are most popular among your customer segments? We've got you covered!
For example, in the "24SS Repeat Customers" segment, over 40% of visitors who made a purchase came through 'direct' sessions. 📊
By applying this insight, you can analyze which traffic sources are popular among segments like "New Customers in the Last Month" and compare them to last year's data to spot trends. 📈
Data is displayed in a table format for the top 100 items and can be downloaded as a CSV file. 📥
📣 Monthly Referrer Popularity Among Segment Members
Track Monthly Purchaser Trends by Traffic Source! 📅
See how the number of purchasers varies each month for different traffic sources within your customer segments.
For instance, in the example below, 'direct' sessions saw a sharp decline in June 2024. 📉 Use this data to identify potential causes and trends.
Data is displayed in a table format for the top 100 items and can be downloaded as a CSV file. 📥
📣 Referrer Popularity for Initial vs. Repeat Purchases Among Segment Members
Analyze Purchases by Traffic Source for Each Purchase Occurrence! 🔄
Gain insights into which traffic sources customers use for their first, second, and subsequent purchases.
For example, compare the number of purchases made through 'Direct' and 'Google' sessions for first-time and repeat buyers. 🛒
Data is displayed in a table format for the top 100 items and can be downloaded as a CSV file. 📥
Advanced Insight: Analyze by Initial Purchase Traffic Source! 🕵️♂️
Here's a pro tip: filter your insights based on the traffic source of the initial purchase.
For example, by looking at the "Second Purchase" column, you can identify which traffic sources were popular among customers who originally came from traffic source X. 🔍
📣 Referrer Repeat Purchase Frequency Among Segment Members
Compare One-Time vs. Repeat Purchasers by Traffic Source! 🔄
Discover which traffic sources have a higher percentage of repeat purchasers within your customer segments.
For example, the chart below shows the gold portion as the percentage of customers who purchased only once, and the right side represents those who purchased two or more times. 📊
See how 'Direct' has a higher percentage of repeat buyers compared to sources like 'Google' or 'Yahoo'.
Data is displayed in a table format for the top 100 items and can be downloaded as a CSV file. 📥
Why 'Popular Referrers' Insights Matter
The "Popular Referrer" report is not just about numbers; it's about strategic insights. Knowing where your customers come from for their initial and subsequent purchases can profoundly influence how you interact with them and how you strategize your marketing efforts. For instance, discovering that a significant segment of repeat customers comes directly can signal strong brand recognition and loyalty, guiding you to invest more in brand strengthening initiatives rather than acquisition advertising.
Use Cases - Recommended Segments Filters
- Repeat or Loyal Customer Segments: Focus on how loyal customers revisit your site. Insights into these behaviors can help refine strategies to nurture and retain these valuable customers.
- Segments Based on Initial Marketing Channels: Analyze differences between customers acquired through paid channels versus those coming from organic sources. This comparison can reveal the effectiveness and ROI of your paid campaigns over time.
The 'Popular Referrers' report is more than just an analytical tool—it's a roadmap to understanding and enhancing how customers interact with your brand throughout their buying journey. By integrating these insights into your marketing strategies, you can make data-driven decisions that not only attract customers but also foster long-term loyalty and engagement. Dive into your store's report today and start transforming data into actionable marketing success.
