Source of Visits
Popular Referrers

Popular Referrers / Sources | Gain insights from where your customers are coming from the most at each segment in your Shopify Store.

Last Update:
May 9, 2024

In the fast-paced world of e-commerce, understanding where your customers come from is crucial for optimizing your marketing strategies. Our latest feature, the "Popular Referrer" report from ECPower, offers detailed insights into the traffic sources of your Shopify Store's customers. Whether it's their first purchase or they're returning for more, knowing the source can significantly enhance how you engage with different customer segments.

Detailed Insights from the "Popular referrers" Report

What's 'Referrer' or 'Source'?

A 'referrer' or 'source' in the context of an online store is essentially the origin through which a customer accesses your store. This information is captured via Shopify's API, specifically from the customer's last session before making a purchase. Sources can include direct visits, social media platforms like Facebook or Google, emails, or an unknown source.

"Direct" means that the visitor typed the store address into browser and went directly to the website, or visited from bookmark.

"unknown" means Shopify was unable to collect information, partially because the visitor might be using a VPN or private mode on browser that masks some of their data. Some browsers, for example, hide all information on a browser session, so if a visitor is using one of these browsers Shopify cannot identify anything about them.

📣 Popular Referrers

This section of the report reveals the most common referrer among all your customers in the segment, providing a count and what percentage of your total customer base each referrer represents. This insight is invaluable for identifying which marketing channels are most effective at driving traffic to your store.

📣 Popular Referrers for the Initial Purchase

Understanding the primary sources that drive first-time purchases helps tailor your acquisition strategies. This report segment breaks down which referrers are bringing in new customers, helping you allocate your marketing budget more effectively.

📣 Popular Referrers for the Repeat Purchases

The ratio is calculated with the repeat customer count serving as the denominator. The repeat purchase referrer insight is critical for understanding customer loyalty and retention. Analyzing where your returning customers come from can indicate a higher degree of brand recall and preference, particularly if 'direct' sources are predominant.

Why 'Popular Referrers' Insights Matter

The "Popular Referrer" report is not just about numbers; it's about strategic insights. Knowing where your customers come from for their initial and subsequent purchases can profoundly influence how you interact with them and how you strategize your marketing efforts. For instance, discovering that a significant segment of repeat customers comes directly can signal strong brand recognition and loyalty, guiding you to invest more in brand strengthening initiatives rather than acquisition advertising.

Use Cases - Recommended Segments Filters

  • Repeat or Loyal Customer Segments: Focus on how loyal customers revisit your site. Insights into these behaviors can help refine strategies to nurture and retain these valuable customers.
  • Segments Based on Initial Marketing Channels: Analyze differences between customers acquired through paid channels versus those coming from organic sources. This comparison can reveal the effectiveness and ROI of your paid campaigns over time.

The 'Popular Referrers' report is more than just an analytical tool—it's a roadmap to understanding and enhancing how customers interact with your brand throughout their buying journey. By integrating these insights into your marketing strategies, you can make data-driven decisions that not only attract customers but also foster long-term loyalty and engagement. Dive into your store's report today and start transforming data into actionable marketing success.

ECPower Product Manager

Edited and supervised by Product Manager of ECPower - Shopify Customer Segment & Journey Management, supporting Shopify merchants' CLV growth, CRM strategy and data analytics.

Change log

22 Apr. 2024 Article Published