Customer Segments
Created segments are displayed in the "Segments" section.
You can search for segments by name and compare current metrics using a table in a grid layout on the overview.
Data Definition
Refer to 'Segment Data' page for metric definitions.
FAQ: Can I edit the condition of segment?
Currently you cannot edit the condition of segment. Please 'duplicate' segment and create as new.
Segment Group
'Segment group' is a feature that allows you to manage segments by grouping them together. Organize them by purpose.
A single segment can be added to multiple groups.
Creating a Segment Group
You can create a segment group using the following methods:
- From the side menu, click the + button.
- In the segment list, select "Create New" > "Create Group" to create a new one.
Adding Segments to a Segment Group
You can add segments to a created segment group by clicking "Add Segment" at the top right of the segment group.
Removing Segments from a Segment Group
To remove a segment from a group, click the menu of the segment you want to remove and select "Remove from Group."
Updating a Segment Group
From the segment group menu, select "Update" to change the name of the segment group.
Deleting a Segment Group
From the segment group menu, select "Delete" to delete the segment group.
Segments added to the segment group will not be deleted.
Examples of Segment Groups
Please refer to the Recipes page for best practices in managing groups of other users.
RFM Segments
An example of a group that manages RFM segments, combining conditions such as the number of purchases and days since the last purchase.
Segments by Initial Purchase Product
An example of a group that manages segments based on the product purchased in the initial order.
Segments by Acquisition Channel
An example of a group that manages segments based on the acquisition channel used for the initial order.
