Order Methods
Items per Basket

Items per Basket | Gain insights to unlocking higher AOV in your Shopify Store.

Last Update:
May 9, 2024

In the competitive world of e-commerce, understanding customer behavior is crucial to driving sales and enhancing the shopping experience. For Shopify store owners, one key metric that often goes overlooked but holds substantial potential for increasing revenue is the average number of items per basket. This blog explores how ECPower's 'Items per Basket' insights can transform data into actionable strategies to elevate your store's average order value (AOV).

Detailed Insights from the "Items per basket " Report

The 'Items per Basket' report provided by ECPower delivers crucial data about purchasing behaviors across different customer segments. By breaking down the number of items typically added to the basket in various purchasing scenarios, this report offers detailed insights that can help Shopify store owners make informed decisions. Here's what you can expect from the report:

⏱️ Popular product count in a single order

This insight shows the distribution of the average number of items per basket across all orders for each customer, rounded to the nearest integer. Additionally, it includes data on how each average compares to the total customer count in the segment, allowing store owners to identify the most common purchasing patterns.

⏱️ Popular product count for the initial purchase

Understanding the initial shopping behavior is critical. This metric reveals the number of items per basket during the first purchase of each customer and how this distribution compares to the overall customer base. Such insights are invaluable for optimizing first-time buyer experiences.

⏱️ Popular product count for the Repeat Purchases

Repeat customers are the backbone of any successful store. This part of the report focuses on the average number of items per basket for second and subsequent orders, providing a clear picture of customer loyalty and purchasing habits over time.

Why 'Items per basket ' Insights Matter

Increasing the number of items in a shopping basket is one of the most straightforward methods to boost AOV. These insights allow you to identify which customer segments typically add more items, helping you understand the underlying reasons for their choices. This knowledge is crucial for tailoring marketing strategies to encourage higher spending, thus increasing the store's overall profitability.

Use Cases - Recommended Segments Filters

  • Segments Based on Purchased Products: Dive into specific customer preferences and needs that contribute to higher AOV. By comparing data across different segments, you can pinpoint what differentiates successful transactions from the rest.
  • Repeat or Loyal Customer Segments: Analyze the behaviors of your most loyal customers. Do they add more items from the outset, or does their basket size increase over time? Understanding these patterns can help refine customer retention strategies and foster loyalty.

The 'Items per Basket' insights from ECPower are more than just numbers; they are a strategic asset for Shopify store owners aiming to boost their average order value (AOV). By understanding and acting on these detailed insights, you can effectively increase the number of items per transaction, which directly correlates to higher revenue. This report not only helps you identify key trends and customer behaviors but also guides you in crafting targeted marketing strategies that encourage customers to purchase more per visit. Utilize this powerful tool to refine your approach, enhance customer engagement, and drive your store's success to new heights.

ECPower Product Manager

Edited and supervised by Product Manager of ECPower - Shopify Customer Segment & Journey Management, supporting Shopify merchants' CLV growth, CRM strategy and data analytics.

Change log

22 Apr. 2024 Article Published