Order Methods
Busiest Order Time

Busiest Order Time | Timing Your Success, Utilizing 'Busiest Order Time' Insights to Boost Shopify Store Performance.

Last Update:
May 9, 2024

In today’s competitive e-commerce landscape, knowing not just what your customers buy but when they buy is crucial. The "Busiest Weekdays" report offers a strategic edge by identifying which days of the week your customers are most likely to place orders, providing you with the data needed to optimize your marketing and retention strategies.

Detailed Insights from the "Busiest Order Time" Report

Grasping customer activity throughout various hours of the day can significantly improve how you engage with your audience. This insight is crucial for planning marketing activities that are aligned with your customers' shopping behaviors.

Important Note: The time data is based on the timezone settings of your Shopify store. All orders are recorded in the local timezone of your online store, which you can verify and adjust in the Shopify settings page.

⌚ Popular Order Time (h)

This section of the report delineates the hours with the highest volume of orders across different customer segments. Data is organized in descending order, clearly showing which times are most effective for securing purchases. The analysis includes the ratio of purchases relative to the total member count in each segment, providing a targeted approach for your marketing strategies.

⌚ Popular Order Time (h) for Repeat Purchases

For businesses aiming to bolster customer retention, knowing when existing customers are likely to make repeat purchases is invaluable. This part of the report focuses on the prime hours for repeat purchases, detailing customer counts and comparing them to the number of repeat customers in the segment. This information is key to devising engagement tactics that foster ongoing loyalty.

Why 'Busiest Order Time' Insights Matter

The timing of your marketing efforts can dramatically affect their success. Understanding which hours in the day generate the most customer activity allows you to:

  • Enhance Customer Experience: Aligning your outreach with the times when customers are most active makes it more convenient for them to engage with your brand.
  • Optimize Marketing Spend: By targeting your marketing efforts during peak hours, you can ensure a higher return on investment, as your campaigns will reach customers when they are most likely to make a purchase.

Use Cases - Recommended Segments Filters

  • Repeat or Loyal Customer Segments: Explore data on your most loyal customers to pinpoint the best times to encourage them to return and make additional purchases. Tailoring your communication to these specific hours can greatly enhance the likelihood of repeat sales.
  • Segments you are planning a campaign for: Leverage historical data to ascertain the most effective times to engage different customer segments with customized campaigns. This strategic timing ensures that your marketing efforts resonate more deeply with your intended audience.

By utilizing the insights from the "Busiest Order Time" report, you can refine how you schedule marketing and sales activities, making every strategy more effective and data-driven. This not only boosts the efficiency of your marketing efforts but also strengthens the connection with your customers by engaging them at the most opportune times.

ECPower Product Manager

Edited and supervised by Product Manager of ECPower - Shopify Customer Segment & Journey Management, supporting Shopify merchants' CLV growth, CRM strategy and data analytics.

Change log

22 Apr. 2024 Article Published