Customer Count: The number of customers that meet the conditions of the customer segment.
Repeat Customer Rate: The percentage of customers within the customer segment who have made purchases two or more times.
Lifetime Value: The average total purchase amount of customers belonging to the customer segment. The amount is the total the customer actually paid, including tax and shipping, after applying any discounts from coupons.
Average Order Value: The average of average purchase amount of each customer belonging to the customer segment. The amount is the total the customer actually paid, including tax and shipping, after applying any discounts from coupons.
Average Order Count: The average total number of purchases made by customers in the customer segment.
Purchase Interval: The average number of days between purchases for customers in the customer segment.
Metrics History
All customer segment metrics is automatically saved on daily basis.
Daily data on the number of orders and revenue from customers belonging to a customer segment are shown.
The order history is automatically saved daily from the date the customer segment is created. Data is not available before the day the segment is created.
Revenue from segment: The sales from customers belonging to the customer segment on each day. The amount is the total the customer actually paid, including tax and shipping, after applying any discounts from coupons.
Orders from segment: The orders from customers belonging to the customer segment on each day.
Customers
Customers currently included in the customer segment are displayed.
The customers included in the customer segment change daily due to customers' orders, purchasing behavior, and the passage of time.
Sync
You can automatically sync ECPower customer segments with Shopify Customer Tags.
Every day, the following automatic sync processes occur:
Assigning Shopify customer tags to new members of customer segments.
Removing Shopify customer tags from customers who are no longer in a segment.
Using this feature allows any tool that can filter by Shopify customer tags to utilize ECPower customer segments.
Edited and supervised by Product Manager of ECPower - Shopify Customer Segment & Journey Management, supporting Shopify merchants' CLV growth, CRM strategy and data analytics.
