In the world of e-commerce, understanding the pathways that lead customers to your store is crucial. The "Popular Landing Pages" report from ECPower serves as a vital tool, providing Shopify store owners with a detailed look at which landing pages successfully attract customers. By leveraging data captured via Shopify's API, this report focuses on the first URL that customers land on during their session, particularly their last session before making a purchase.
Detailed Insights from the "Popular Landing Pages" Report
What's 'landing page'?
A 'landing page' is the URL of the first page a customer lands on during a session. This could be a page specifically designed for a marketing campaign, a product page, or any other entry point to your site. The importance of these pages cannot be overstressed, as they set the initial tone for the customer's shopping experience.
🌐 Landing Page Popularity Share Among Segment Members
Uncover Insights with Entry Pages! 🌐
Want to know which entry pages are most popular within your customer segments?
For example, in the "24SS Repeat Customers" segment, over 70% of customers initiated their purchase journey from the 'products/top' page. This kind of insight is invaluable!
You can apply this to segments like "New Customers in the Last Month" to analyze which entry pages are trending. Compare these with last year’s new customers to spot any standout differences.
Easily view up to 100 entries in table format, and download the data as a CSV file! 📊
🌐 Monthly Landing Page Popularity Among Segment Members
Track Monthly Purchases by Entry Page 🌐
Monitor the monthly trends in purchases based on the entry page for each customer segment. 📈
For instance, notice how purchases from sessions starting at 'products/top' spiked in May 2024. This can help you hypothesize what caused these data shifts and optimize accordingly.
You can view up to 100 entries in table format and export the data as a CSV file for further analysis! 🗂️
🌐 Landing Page Popularity for Initial vs. Repeat Purchases Among Segment Members
Analyze Purchases by Frequency and Entry Page 🌐
Get insights on which entry pages drive first-time, second-time, and repeat purchases within your customer segments. 🔍
For example, compare how many customers made their purchases from the 'products/top' page during their first, second, or subsequent visits.
Easily access this data in a table format with the top 100 entries and download the results as a CSV file! 💾
Advanced Insight: Analyzing Repeat Purchase Behavior by Entry Page 🌐
Here's a pro tip: Filter your analysis by the entry page used for the first purchase!
By examining the "second purchase" column, you can discover which entry pages were popular among customers who initially purchased via entry page X. This helps in predicting repeat purchase behavior! 🔄
🌐 Landing Page Repeat Purchase Frequency Among Segment Members
Compare One-Time vs. Repeat Purchases by Entry Page 🌐
Gain insights into which entry pages have the highest ratio of repeat customers within your segments. 🔄
For example, notice the gold sections indicating the percentage of one-time purchasers versus the right sections showing those who purchased more than twice from the same entry page. The 'products/top' page is popular among repeat customers!
View up to 100 entries in table format and download the data as a CSV file for deeper analysis! 📊
Why 'Popular Landing Page' Insights Matter
Understanding the initial entry point of your customer journey is crucial. Whether it's a specialized landing page created for a marketing campaign or a main product page, these entry points offer a first impression that can significantly influence a customer's behavior and decision to purchase. By analyzing popular landing pages, especially those leading to repeat purchases, you gain insight into what messages or features resonate with your loyal customer base.
Use Cases - Recommended Segments Filters
- Segments Based on Initial Purchased Product: By understanding how customers find and interact with their initially purchased product, you can enhance your site's flow to better meet the needs of potential customers.
- Repeat or Loyal Customer Segments: Analyze which landing page messages have contributed to customer loyalty. This insight helps determine which types of messaging are most effective in converting one-time buyers into loyal customers.
The "Popular Landing Pages" report provides Shopify store owners with a powerful tool to dissect and understand how different segments of customers interact with their site from the very first click. These insights not only help in refining marketing strategies but also in creating a more personalized and effective shopping experience for both new and returning customers. By harnessing this data, merchants can ensure their landing pages are not just gateways, but welcoming doorways that lead to increased customer engagement and loyalty.
