ECPower Segment Management - A digital reality of customer journey map for DTC brands | Product Hunt

For

Marketers in charge of CRM

- ECPower is a tool to...

Digitalize Your Customer Journey Map

ECPower boosts your loyalty program's effectiveness. It helps you craft and track steps to grow your base of Advocators—those who share your brand and gift your products. With ECPower, you get real-time data to keep an eye on the customer journey, ensuring communication is spot-on at every stage.

Challenges ECPower Can Address

Enhancing Loyalty Program Operation

If your sales process involves specific steps, or if you're managing loyalty programs with different membership levels like gold or bronze, understanding who your customers are at each step is key. Knowing who buys what can significantly improve your marketing strategies. ECPower allows you to manage the journey to loyal customer by segmenting your audience. This way, you can better understand the unique characteristics of customers at each stage.

Boosting Brand Advocators

Transforming regular customers into Brand Advocators—those who not only buy regularly but also promote your brand through recommendations or gifts—is crucial. It's a strategy that benefits both customer retention and new customer acquisition. Use ECPower to watch over the process of turning regular customers into Advocators closely.

Use Case

Monitor the Customer Journey with Real Data

  • Try mapping out the customer journey within your segments, using specific criteria like the number of purchases.
  • Go beyond email; sync your customer segments with other communication tools like LINE or chat services. This approach helps tailor your messages more effectively.
  • Keep an eye on how customers move between segments. Identifying bottlenecks or opportunities for improvement can help you refine the customer journey for the better.
Marketers in charge of CRM

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Testimonials bakery Image
ECPower has supercharged our customer management cycle

Bakery Store Merchant

It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.

ECPower has significantly streamlined our customer relationship and marketing efforts

Cosmetics Store Merchant

Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.

Targeted Marketing Has Boosted Customer Engagement and Doubled Conversion Rates.

Gift Store Merchant

Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.

I am Shopify partner working for merchants. How can I collaborate with ECPower?
I use email marketing tool. Why should I use ECPower?

If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more