ECPower helps you lower the cost of getting new customers by looking at their Lifetime Value. It also lets you learn about who your new customers are and use that insight to improve your strategies. Start by focusing on how different marketing channels and campaigns perform at first.
Spending on ads and paid media to get new customers should take into account not just their first purchase, but their entire value over time. This is tough to do with tools like Google Analytics 4. With ECPower, you can organize your data by how you first reached your customers or the specific campaigns you ran. This way, you can see when a customer's lifetime spending surpasses what you spent to get them.
As we move more towards automated advertising, it's getting harder to clearly see who our new customers are. By using ECPower to segment your customers based on where they came from, you can figure out what products they like, what they buy again and again, and use this info to make better advertising plans. You can also share these insights with your team, especially those working on keeping customers (Retention) or encouraging them to buy more (Repeat purchases).
Is there a platform you wish to integrate with ECPower beyond Shopify?
Bakery Store Merchant
It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.
Cosmetics Store Merchant
Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.
Gift Store Merchant
Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.
If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more
