Leverage ECPower to grow your base of repeat customers and those who buy complete outfits. Begin by organizing your customer base into groups based on their shopping habits each season and by the types of products they buy.
For brick-and-mortar apparel stores, it's vital to have customers who keep the brand in mind and come back with every season change. This is just as important for online stores because keeping customers engaged over time boosts their lifetime value to your business. Use ECPower to keep tabs on which customers come back each season and to see if you're successfully encouraging repeat business.
Physical stores thrive when customers go beyond single-item purchases to buy items that complement each other. With ECPower, you can identify customers who have only bought one type of item, like tops, and reach out to them with suggestions to complete their look with matching items.
Is there a platform you wish to integrate with ECPower beyond Shopify?
Bakery Store Merchant
It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.
Cosmetics Store Merchant
Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.
Gift Store Merchant
Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.
If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more
