Retain Active Customers

Reduce churn. Maintain and grow your active customer base. Recognize at-risk customers swiftly to reengage them proactively. Pinpoint high-value customers among those who have drifted away, delivering attractive offers to recapture their interest. Go beyond mere RFM analysis, incorporate custom RFM segments into your operations in an actionable and practical manner.

Identify at-risk customers

  • Predict customer churn with advanced analytics, identifying at-risk customers before they leave.

  • Utilize churn predictions to segment customers based on their RFM Recency levels and purchase intervals, targeting them with tailored strategies.

  • Build your custom at-risk customers segment, implement proactive measures to enhancing retention rates and customer lifetime value. seamlessly integrate at-risk segments into your marketing stack.


Re-engage customers before leaving

  • Leverage insights from past successful customer journeys to design compelling actions and offers.

  • Look into the past re-engaged customers and identify key factors that enhance loyalty and retention.

  • Tailor relevant retention communication by analyzing behavior and needs within at-risk segments.

  • Engage customers proactively with customized interactions to prevent churn.


Win back lost customers

  • Stop distributing irrelevant messages to your disengaged customers.

  • Identify high-value customers who have drifted away from your brand.

  • Learn from insights on purchase history of past win-backed customers and craft personalized recovery strategies with offers that resonate.

  • Re-engage former customers through targeted, meaningful interactions.


Optimize active customer retention

  • Understand the purchase interval of your active customers and grasp the distribution to accurately expect retention capabilities up to a certain recency.

  • Communicate effectively at the right time with the right content.

  • Stop sending promotional messages to recently converted customers to prevent disengagement.

  • Deliver messages that resonate, tailored to the unique needs and preferences of different customer segments.


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Testimonials bakery Image
ECPower has supercharged our customer management cycle

Bakery Store Merchant

It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.

ECPower has significantly streamlined our customer relationship and marketing efforts

Cosmetics Store Merchant

Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.

Targeted Marketing Has Boosted Customer Engagement and Doubled Conversion Rates.

Gift Store Merchant

Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.

I am Shopify partner working for merchants. How can I collaborate with ECPower?
I use email marketing tool. Why should I use ECPower?

If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more