ECPower Segment Management - A digital reality of customer journey map for DTC brands | Product Hunt

Build Segments with Expert Recipes

Jumpstart your segmentation with over 20 proven strategies, including RFM analysis, cross-buying behaviors, omnichannel engagement, customer acquisition, follow-up purchases, CRM journeys, and more.

Create From Purpose-based Templates

Start with our collection of over 50 templates, including essential RFM segments.
Group your customers based on their actions, not just where they reside.
  • Basic customer lifecycle segments including RFM - Recency vs Frequency vs Monetary

  • Behavioral segments based on what they purchased - product, product tag, variations, etc.

  • Behavioral segments based on how they come to the store - referrers and utm params.

  • Behavioral segments based on their journey path based on “Nth” or purchase.     - “product A at initial purchase” AND “product B at 2nd+ time.”

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Easy Interface, Powerful Segmentation

Simply combine AND/OR conditions to construct segments as you desire.
Better segmentation capability than most popular email tools.
Segmentation is always our focus, and we're still making steady progress!
  • Analysis based on Nth of purchase. Not only for “initial” or “latest” but for “2nd - 5th”.

  • Advanced filters. e.g. Customers came from “newsletter” and placed order for 3+ times in the last 365 days

  • Flexible AND / OR in a nested structure.

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Start Today.
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Testimonials bakery Image
ECPower has supercharged our customer management cycle

Bakery Store Merchant

It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.

ECPower has significantly streamlined our customer relationship and marketing efforts

Cosmetics Store Merchant

Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.

Targeted Marketing Has Boosted Customer Engagement and Doubled Conversion Rates.

Gift Store Merchant

Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.

I am Shopify partner working for merchants. How can I collaborate with ECPower?
I use email marketing tool. Why should I use ECPower?

If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more