ECPower Segment Management - A digital reality of customer journey map for DTC brands | Product Hunt

For

Innovative omnichannel merchants

- ECPower is a tool to...

Target Your Omnichannel Marketing

ECPower helps you manage your customer segments effectively, making it easier to coordinate between your physical stores and online presence. With it, you can turn customers from external channels into loyal patrons of your eCommerce platform. For instance, offer in-store services to those who've only shopped with you online.

Challenges ECPower Can Address

Enhancing Engagement Across Online and Offline

If your business spans both online and brick-and-mortar stores, blending the online and offline experiences is crucial. While Shopify POS allows you to bring together sales data online, integrating customer insights for marketing requires a bit more effort. ECPower lets you distinguish between customers who shop only online and those who prefer your physical store. This way, you can offer tailored experiences, encouraging online shoppers to visit your physical locations and vice versa.

Turning External Shoppers into Loyal eCommerce Customers

Turning one-time shoppers from platforms like the "Shop" app, "Instagram", or "YouTube" into repeat customers is essential. With ECPower, you can segment your customers based on where they shop, helping you focus on turning them into loyal online buyers.

Use Case

Tailoring Omnichannel Strategies for Target Customer Segments

  • Invite customers who've only shopped online to check out your physical stores.
  • Suggest exclusive online products to those who've only shopped in-store.
  • With ECPower, you can monitor and analyze sales and order trends across all channels, tailoring your approach to meet the specific needs of different customer segments.
Innovative omnichannel merchants

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Testimonials bakery Image
ECPower has supercharged our customer management cycle

Bakery Store Merchant

It helps us create unique customer groups and track their lifetime value, focusing on their purchases and behaviors. This tool also enhances our marketing strategies, allowing for more effective planning and action.

ECPower has significantly streamlined our customer relationship and marketing efforts

Cosmetics Store Merchant

Previously, promotions required extensive manual data gathering and list creation. Now, ECPower enables us to quickly form customer groups, launch promotions, and assess their success with ease. It has eliminated the heavy lifting of data collection, saving us time and accelerating our PDCA cycle with its result visualization feature.

Targeted Marketing Has Boosted Customer Engagement and Doubled Conversion Rates.

Gift Store Merchant

Previously, our mass emails were generic, but now we create specific customer groups for more personalized and effective engagement. This not only boosts repeat business but also makes strategizing with customer profiles more enjoyable.

I am Shopify partner working for merchants. How can I collaborate with ECPower?
I use email marketing tool. Why should I use ECPower?

If you want to track the growth of segments with data, or manage the customer journey, there are benefits to managing customer segments with ECPower. Read more