Recipe | Season vs Purchased Product Segments | Shopify

Recipe Overview

Manage segments based on purchased products (or product types, product tags) across SS (Spring/Summer) and AW (Autumn/Winter) seasons.

‍

How to Use

By using insights such as "popular products," you can verify hypotheses like:

• Users who purchased T-shirts in the SS season are likely to purchase outerwear in the AW season.
• Those who purchased outerwear in the AW season tend to make their next purchase two years later.

‍

Segment Settings

🏖️ SS Season Product Type XXX Purchasers

• Segment Name: 🏖️ SS Season Product Type XXX Purchasers
• Description: Customers who purchased product type XXX during the 2022-2024 SS season.
• Conditions: Customers who placed order in which Product type contains any of XXX Where Order date 2024-04-01 - 2024-08-31 OR Customers who placed order in which Product type contains any of XXX Where Order date 2023-04-01 to 2023-08-31 OR Customers who placed order in which Product type contains any of XXX Where Order date 2022-04-01 to 2022-08-31

Create this segment in ECPower

The default value is set to "SAMPLE PRODUCT TYPE," so please delete it and select the desired product type.

‍

🍂 AW Season Product Type XXX Purchasers

• Segment Name: 🍂 AW Season Product Type XXX Purchasers
• Description: Customers who purchased product type XXX during the 2021-2023 AW seasons.
• Conditions: Customers who placed order in which Product type contains any of XXX Where Order date 2023-09-01 to 2024-03-31 OR Customers who placed order in which Product type contains any of XXX Where Order date 2022-09-01 to 2023-03-31 OR Customers who placed order in which Product type contains any of XXX Where Order date 2021-09-01 to 2022-03-31

‍

Create this segment in ECPower

‍

🏖️ SS Season Product YYY Purchasers

• Segment Name: 🏖️ SS Season Product YYY Purchasers
• Description: Customers who purchased product YYY during the 2022-2024 SS seasons.‍
• Conditions: Customers who placed order in which Product contains any of XXX Where Order date 2024-04-01 - 2024-08-31 OR Customers who placed order in which Product contains any of XXX Where Order date 2023-04-01 to 2023-08-31 OR Customers who placed order in which Product contains any of XXX Where Order date 2022-04-01 to 2022-08-31

‍

Create this segment in ECPower

‍

🍂 AW Season Product YYY Purchasers

• Segment Name: 🍂 AW Season Product YYY Purchasers
• Description: Customers who purchased product YYY during the 2021-2023 AW seasons.‍
• Conditions: Customers who placed order in which Product contains any of XXX Where Order date 2023-09-01 to 2024-03-31 OR Customers who placed order in which Product contains any of XXX Where Order date 2022-09-01 to 2023-03-31 OR Customers who placed order in which Product contains any of XXX Where Order date 2021-09-01 to 2022-03-31

‍

Create this segment in ECPower

‍

🏖️ SS Season Product Tag ZZZ Purchasers

• Segment Name: 🏖️ SS Season Product Tag ZZZ Purchasers
• Description: Customers who purchased products with tag ZZZ during the 2022-2024 SS seasons.‍
• Conditions: Customers who placed order in which Product tag contains any of XXX Where Order date 2024-04-01 - 2024-08-31 OR Customers who placed order in which Product tag contains any of XXX Where Order date 2023-04-01 to 2023-08-31 OR Customers who placed order in which Product tag contains any of XXX Where Order date 2022-04-01 to 2022-08-31

‍

Create this segment in ECPower

‍

🍂 AW Season Product Tag ZZZ Purchasers

• Segment Name: 🍂 AW Season Product Tag ZZZ Purchasers
• Description: Customers who purchased products with tag ZZZ during the 2021-2023 AW seasons.‍
• Conditions: Customers who placed order in which Product tag contains any of XXX Where Order date 2023-09-01 to 2024-03-31 OR Customers who placed order in which Product tag contains any of XXX Where Order date 2022-09-01 to 2023-03-31 OR Customers who placed order in which Product tag contains any of XXX Where Order date 2021-09-01 to 2022-03-31

‍

Create this segment in ECPower

‍